Really interesting read - currently working on a project that combines gamification and consumer loyalty. The issue is, like you said, not applicable to all types. its a fine line, but if done correctly could be huge. I would look into the carwash case study with POAPs and NFTs - they were able to execute on gamification of loyalty quite well.
Here's my quick take: Obviously gamification helps user adoption and the LTV of a customer however, I'd argue you're better off not gamifying the experience in beta and first releases to get product market fit faster. Why? Well if users are using your product/service for what it's providing Vs. hacking them psychologically to stay on your platform = receiving skewed feedback/data.
I guess if you master it, which your article is helping people towards, then there can be great synergy between beta & gamification.
My take also coincides with "The opposite has in fact been tested: extrinsic rewards may actually have a negative effect on intrinsic motivation." however I'm not focussing on the effects of gamification and its ability to hook people, but rather its effect of finding product market fit.
Thanks for coming to my TED talk.
Also, how long are these taking to make? You make it seem effortless but I know there are years of hard work behind this skill.
Really interesting read - currently working on a project that combines gamification and consumer loyalty. The issue is, like you said, not applicable to all types. its a fine line, but if done correctly could be huge. I would look into the carwash case study with POAPs and NFTs - they were able to execute on gamification of loyalty quite well.
What a great piece, one after the other.
Here's my quick take: Obviously gamification helps user adoption and the LTV of a customer however, I'd argue you're better off not gamifying the experience in beta and first releases to get product market fit faster. Why? Well if users are using your product/service for what it's providing Vs. hacking them psychologically to stay on your platform = receiving skewed feedback/data.
I guess if you master it, which your article is helping people towards, then there can be great synergy between beta & gamification.
My take also coincides with "The opposite has in fact been tested: extrinsic rewards may actually have a negative effect on intrinsic motivation." however I'm not focussing on the effects of gamification and its ability to hook people, but rather its effect of finding product market fit.
Thanks for coming to my TED talk.
Also, how long are these taking to make? You make it seem effortless but I know there are years of hard work behind this skill.